In brief: Who are you targeting?

I watched a quick Instagram video of Tom Daley giving us tips to get healthy by doing something call the Pistol Squat – which I am convinced gets its name from prisoners of war who managed to not get shot by doing it.

One thing: anyone who can pull that off is already healthy. There might not have very defined six packs or the 0.1% of fat necessary to see them because they don’t do eight hours of sports everyday for a living but this exercise requires so much from your body, i.e. put the entire weight of yourself on one knee, that only the 5% fittest can do it.

Bottom-line is: the more I watch Tom Daley, his fitness challenges and advice on how to get healthy, the more I realise he’s talking to people who are already healthy. Just not calendar-fit, like he is. PR…PR…PR…

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