Republicans have one path in this election and it’s called “False equivalency.” They cannot deny Trump is horrible, it’s on tape so they want voters to believe Hillary is just as bad. And in pursuit of that goal, they have a very powerful ally: lazy people.
People who like to say: “They’re all bad” because when you say that you don’t have to do any homework. Say “They’re all the same” and then you can sound justifiably jaded by the whole process when really, you just don’t know anything.
You say you are cynical about politics? Don’t flatter yourself!
Cynicism comes when you know too much. You, on the other hand, haven’t bothered to actually learn anything which people are capable of.
Noah Chomski once observed that when he listening to a sport’s calling show, he said that:
“It’s plain that a high degree of thought and analysis is going into that…People know all sort of complicated details. On the other hand, when I hear people talking about international affairs or domestic problems, it’s at a level of superficiality that’s beyond belief.”